Альфа-Центр Здоровья./|\ALFA-HEALTH CENTRE.
Привлечение первичных/|\ATTRACTING FIRST-TIME
пациентов/|\PATIENTS

  • Клиент: Альфа-Центр Здоровья/|\Client: ALFA-HEALTH CENTRE:
  • Направление: Strategy/|\Direction: Strategy:
  • Год: 2019/|\Year: 2019:
Вниз/|\Down

GOAL

Attracting first-time patients to the clinic. Features: 11 cities, 20+ medical specialties in each city.

WHAT WE DID

In order to increase the flow of first-time patients to the Alfa-Health Center network of clinics, we carried out a competitive analysis for each medical specialty in all the cities in which we were represented and developed a unique strategy taking into account the need for daily adapting to changes in the workload of doctors and strict limits of the CRR index on the client side.

NOW TO THE LIST

• Contextual advertising
• Targeted advertising
• SEO
• Aggregators of doctor’s appointments
• Analytics of the call center operation
• Analysing the funnel from traffic to the website to clinic visits

HERE’S WHAT WE ACHIEVED

  • • 3.5 times increase in the number of requests
  • • Lowering the СРО of a visiting patient by 47%
  • • Up to 40% contribution to the number of visiting patients
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