Альфа-Центр Здоровья./|\ALFA-HEALTH CENTRE.
Привлечение первичных/|\ATTRACTING FIRST-TIME
пациентов/|\PATIENTS
- Клиент: Альфа-Центр Здоровья/|\Client: ALFA-HEALTH CENTRE:
- Направление: Strategy/|\Direction: Strategy:
- Год: 2019/|\Year: 2019:
Вниз/|\Down
Attracting first-time patients to the clinic. Features: 11 cities, 20+ medical specialties in each city.
In order to increase the flow of first-time patients to the Alfa-Health Center network of clinics, we carried out a competitive analysis for each medical specialty in all the cities in which we were represented and developed a unique strategy taking into account the need for daily adapting to changes in the workload of doctors and strict limits of the CRR index on the client side.
• Contextual advertising
• Targeted advertising
• SEO
• Aggregators of doctor’s appointments
• Analytics of the call center operation
• Analysing the funnel from traffic to the website to clinic visits
• Targeted advertising
• SEO
• Aggregators of doctor’s appointments
• Analytics of the call center operation
• Analysing the funnel from traffic to the website to clinic visits
- • 3.5 times increase in the number of requests
- • Lowering the СРО of a visiting patient by 47%
- • Up to 40% contribution to the number of visiting patients