Tell a new teenage audience about the Bjork brand and increase awareness of the new branded items for the current audience of mothers of school age children.
WHAT WE DID
We worked on the brand positioning and its promotion strategy. In order to implement the concept, we filmed 2 promo videos for YouTube and collaborated with a pool of relevant TikTok bloggers, creating content for a viral challenge.
NOW TO THE LIST
• Developing a concept of brand positioning
• Audio branding
• Creating original content for TikTok
• Challenge with bloggers
HERE’S WHAT WE ACHIEVED
The music challenge with the participation of bloggers received 1 885 000 views, while the entire advertising campaign on TikTok reached 3 000 000 unique TikTok users.