Bjorka./|\BJORKA.
Позиционирование в/|\POSITIONING IN
новом сегменте аудитории/|\A NEW AUDIENCE SEGMENT
- Клиент: Bjorka by MyToys/|\Client: Bjorka by MyToys:
- Направление: Creative/|\Direction: Creative:
- Год: 2020/|\Year: 2020:
Вниз/|\Down
Tell a new teenage audience about the Bjork brand and increase awareness of the new branded items for the current audience of mothers of school age children.
We worked on the brand positioning and its promotion strategy. In order to implement the concept, we filmed 2 promo videos for YouTube and collaborated with a pool of relevant TikTok bloggers, creating content for a viral challenge.
Bjorka Dance
Bjorka Story
• Developing a concept of brand positioning
• Audio branding
• Creating original content for TikTok
• Challenge with bloggers
• Audio branding
• Creating original content for TikTok
• Challenge with bloggers
The music challenge with the participation of bloggers received 1 885 000 views, while the entire advertising campaign on TikTok reached 3 000 000 unique TikTok users.