ЭПЛ./|\EPL.
Поддержка продаж/|\SUPPORTING SALES
в гендерные праздники/|\ON GENDER HOLIDAYS
- Клиент: Эпл. Якутские бриллианты/|\Client: EPL:
- Направление: Performance/|\Direction: Performance:
- Год: 2019/|\Year: 2019:
Вниз/|\Down
Creating a digital promo campaign during gender holiday periods to grow sales in offline outlets.
Using data on sales plans at specific offline outlets, we developed a media advertising strategy with supergeo settings. A short online video was used as the main driver for attracting customers. We showed it to potential buyers in a certain radius and collected statistics for each day to further analyze its performance.
• Contextual advertising
• Targeted advertising and remarketing
• Unique video production
• Media advertising strategy
• Supergeo
• E-com
• Targeted advertising and remarketing
• Unique video production
• Media advertising strategy
• Supergeo
• E-com
- • Impression: 24 200 121
- • Online sales: 112
- • Offline sales: 3107