Gett Taxi./|\GETT TAXI.
Привлечение клиентов/|\ATTRACTING CUSTOMERS
на премиальные тарифы/|\FOR PREMIUM FARES
- Клиент: Gett Taxi/|\Client: GETT TAXI:
- Направление: Performance/|\Direction: Performance:
- Год: 2020/|\Year: 2020:
Вниз/|\Down
Increase the number of new users of the GetTaxi mobile app with subsequent conversion to premium fare passengers.
We conducted an audit of the brand’s pastcampaigns and identified the needed conversion segments of the audience, then studied their behavior. Based on this data, we designed a special custom video advertising strategy and launched videos with media personalities. We implemented an omnichannel campaign that involved different platforms and formats, while controlling the key indicators of quality.
• Audit of all of the client’s past advertising campaigns
• Identifying conversion segments of the audience
• End-to-end analytics with the development of a single PBI dashboard
• A campaign to promote videos with Yuri Dud, Ilya Varlamov, Olga Seryabkina and Irena Ponaroshku
• Identifying conversion segments of the audience
• End-to-end analytics with the development of a single PBI dashboard
• A campaign to promote videos with Yuri Dud, Ilya Varlamov, Olga Seryabkina and Irena Ponaroshku
- • Increase app downloads by 20%
- • Reach of 20 000 000 unique users in 2 months