Красная гвоздика.
Вовлечение молодежи
в социальную акцию

  • Клиент: Красная гвоздика/|\Client: Red:
  • Направление: Creative/|\Direction: Creative:
  • Год: 2020/|\Year: 2020:
Вниз/|\Down

Task


To increase the number of new users of the Gett Taxi mobile application with the subsequent conversion of premium fares into passengers.

What have we done

We conducted an audit of the brand’s past campaigns and identified the desired conversion audience segments, then studied their behavior. Based on this data, a special custom video advertising strategy was formed, within the framework of which videos with media persons were launched. Using different platforms and formats, we implemented an omnichannel campaign with control of key quality indicators.
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And now on the list

• Audit of all past advertising campaigns of the client
• Identifying conversion audience segments
• End-to-end analytics with the development of a unified PBI dashboard
• Campaign to promote videos with Yuri Dud, Ilya Varlamov, Olga Seryabkina and Irena Ponaroshku

And this is what we have achieved

  • • Increase app downloads by 20%
  • • Coverage of unique users 20,000,000 in 2 months
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