Ralf Ringer./|\RALF RINGER.
Увеличение доли/|\INCREASING THE SHARE OF
интернет-продаж бренда/|\ONLINE SALES

  • Клиент: Ralf Ringer/|\Client: Ralf Ringer:
  • Направление: Strategy/|\Direction: Strategy:
  • Год: 2019/|\Year: 2019:
Вниз/|\Down

GOAL

Increase the number of paid orders.

WHAT WE DID

We calculated the convergence of the economy and developed an omnichannel strategy with the KPI being the number of pairs of shoes purchased through the client’s online store. By tracking various types of conversion, understanding their relationship and contribution to the final outcome, we were able to fulfill the sales plan and significantly increase the share of online sales.

Promo 1


Promo 2


NOW TO THE LIST

• Contextual advertising
• Targeted advertising
• Production
• Programmatic
• SEO
• SERM

HERE’S WHAT WE ACHIEVED

  • • The number of orders grew by 38,4% by the 3rd month
  • • 40% increase in website turnover
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