Ralf Ringer./|\RALF RINGER.
Увеличение доли/|\INCREASING THE SHARE OF
интернет-продаж бренда/|\ONLINE SALES
- Клиент: Ralf Ringer/|\Client: Ralf Ringer:
- Направление: Strategy/|\Direction: Strategy:
- Год: 2019/|\Year: 2019:
Вниз/|\Down
Increase the number of paid orders.
We calculated the convergence of the economy and developed an omnichannel strategy with the KPI being the number of pairs of shoes purchased through the client’s online store. By tracking various types of conversion, understanding their relationship and contribution to the final outcome, we were able to fulfill the sales plan and significantly increase the share of online sales.
Promo 1
Promo 2
• Contextual advertising
• Targeted advertising
• Production
• Programmatic
• SEO
• SERM
• Targeted advertising
• Production
• Programmatic
• SEO
• SERM
- • The number of orders grew by 38,4% by the 3rd month
- • 40% increase in website turnover