МЮЗ. Увеличение/|\MIUZ. GROWING
онлайн-продаж/|\ONLINE SALES

  • Клиент: Московский ювелирный завод/|\Client: MIUZ:
  • Направление: Performance/|\Direction: Performance:
  • Год: 2019/|\Year: 2019:
Вниз/|\Down

GOAL

Grow sales on the website and separately in the categories “Offers”, “Wedding Collection” and “Diamonds”.

WHAT WE DID

In order to grow branded sales, we performed an analysis of competitors and identified trends in the industry. Then we developed an e-com strategy which became the basis for the launch of contextual and targeted advertising.

NOW TO THE LIST

• Contextual advertising
• Targeted advertising and remarketing
• Price aggregators
• E-com strategy
• SEO

HERE’S WHAT WE ACHIEVED

  • • 3 times growth of the average check
  • • Increasing conversion into orders from 0.14% to 0.51%
  • • Over 1000 closed sales per month
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